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HelloFresh's high-quality services are now available in Italy!

Food July, 06, 2025

Italy is one of the world's most well-known countries. Natural beauty abounds, organic produce, gorgeous Mediterranean waters, and 47 UNESCO World Heritage Sites. Furthermore, Italians are known for their warmth and passion. Delicious food, artists, architecture, historical sites, luscious gelato, art, sculptures, coastline, lovely islands, and more! It's no surprise that Italy is one of the most popular tourist destinations globally.

For generations, the boot-shaped peninsula has been a focal point of attention. It was the birthplace of the Roman Empire, one of the world's most powerful empires, and the Vatican.

Another item for which Italy is known is its cuisine. All you need when you're hungry is some excellent food to eat and enjoy. Do you, however, need to travel to a store to buy great and healthful food? If you answered yes, you are mistaken this time.



HelloFresh is a well-known food subscription service that sends clients meal kits complete with materials and recipes. This service began in Italy, and its mission is to provide ingredients and meal packages to your home so that you may enjoy exquisite traditional flavors in the most convenient way possible. If you use HelloFresh's delivery service, you can obtain exceptionally delectable meals delivered to your door in a short amount of time.

The company's delivery services are not limited to Italy alone. HelloFresh, a meal kit delivery service, has begun in Italy. The program is currently available in nine countries across Europe. This is the company's second European expansion this year, following its entry into Norway in the summer.

HelloFresh is a well-known food subscription service that sends meal packages with supplies and recipes to customers' homes. Italy has now been added to a list of nine European nations where the subscription service is available, including Germany, the United Kingdom, Belgium, Luxembourg, France, the Netherlands, Austria, Switzerland, and Sweden, where it was first launched.

A new market has emerged.

Italy's meal kit sector is still in its infancy compared to other European countries. According to a local food industry specialist, this is largely because Italians prefer to cook at home rather than ordering takeout. As a result, HelloFresh claims it wants to "create and define the 260 million home industry."

It has received a fantastic response from the Italian people in a concise amount of time. The company will begin with a bang, with approximately 75% of households able to order meal packages at the outset. According to HelloFresh's press release, the remaining families will follow shortly.

If you listen to the remarks of the company's co-founder Thomas Griesel, you will get a sense of the company's outstanding performance.

"We're excited to help create and lead the meal kit market in Italy," adds co-founder Thomas Griesel. "Our careful investigation has revealed that the Italian market is ready for meal kits and that the country presents excellent opportunities for us to grow our total addressable market."

A new office and fulfillment center have been established.

The fulfillment center lies near the city of Lodi in the province of Lodi. The food service has opened an office in Milan and a new warehouse to begin operations at a high level. It also provides other countries' ingredients and meals. The business is also committed to obtaining local ingredients and offering traditional Italian cuisine and recipes from 15 countries. As a result, you'll get a flavor from 15 different countries. It sounds fantastic.

If you're still unsure about the company's performance, look at the statistics for the years 2020 and 2021.

In 2020, the company was expected to generate about 4 billion euros in revenue.

HelloFresh served 254 million meals and has 7.7 million active customers in the second quarter of 2021. Last year, income doubled, reaching 3.75 billion euros in total turnover. It's no surprise that the company made the top ten list of the Netherlands' largest eCommerce companies, only revealed this month.

Don't overthink it; just be a part of the company's excellent services in 2022. Never pass up the chance to take advantage of opportunities that will help you maintain a healthy and robust body. You may learn more about the company by visiting their website.