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Exciting Facts About Neiman Marcus That You Probably Didn't Know: It's Investing in Sustainability

Fashion July, 03, 2025

Neiman Marcus is an American department store business that is privately held. This retail industry profile contains all you ever wanted to know about the group and its retailing background, as well as more facts. You can study all of the significant (and irrelevant) factors contributing to Neiman Marcus longevity as one of the best retail chains in United States history.

Neiman Marcus Group History

Neiman Marcus Group, Inc. - Home | Facebook

In 1907, the first Neiman Marcus store opened in Dallas, Texas. Herbert Marcus, his sister Carrie Marcus Neiman, and his brother-in-law Al Neiman created the corporation. With an original investment of $25,000, the Company was established, and soon they plan to increase it to approx $50,000.

In 1901, the flagship shop of Bergdorf Goodman debuted in New York City. In 1899, Herman Bergdorf began the Company as a tailor shop. In 1906, Edwin Goodman acquired the tailor shop, and that was when the Company transformed into the luxurious store of today's time.

Carter Hawley Hale Stores purchased Neiman Marcus in 1969. A few years later, in 1972, Hale Stores purchased Bergdorf Goodman. Neiman Marcus Group was spun off in 1987.

Facts and Trivia about Neiman Marcus

  1. Before launching the location of Neiman Marcus for the first time, the team declined an offer to acquire Coca-Cola. It is a fountain drink sold by franchisees.
  2. Stanley Marcus, the son of the founder of Neiman Marcus, decided to establish an award in the fashion field. This award was categorized under Distinguished Contributed and was given to the fashion designers who significantly impacted the fashion industry.
  3. Neiman Marcus pioneered In Circle. It was the customer loyalty program established by the team. Also, they introduced a unique concept of in-house gift wrapping.
  4. Neiman Marcus was reputedly the favorite shopping destination of Coco Chanel.

Investments in technology

  1. Over the next three years, Neiman Marcus Group will invest more than $500 million to support the Company's integrated luxury retail strategy.
  2. Investments in technology, such as the acquisition of Stylyze, position NMG to deepen its relationships with clients and establish itself as the leader in integrated luxury experiences.
  3. Over the next two years, we plan to invest $85 million in supply chain innovation, especially in our systems and fulfillment facilities.

The Company is investing in over 25 critical technologies, which will enable it to improve its capabilities across essential customer experience moments such as search and browse, product suggestions, financing, order tracking and returns, promotions, loyalty, and ratings and reviews.

Neiman Marcus Products and Customer Base

UK tech retailer expands to Neiman Marcus, Nordstrom

Neiman Marcus is a specialty retailer of top-notch and elegant garments, accessories, home furnishings, antiquities, jewelry, cosmetics, rare books, and some unique yet decorative home products. In the United States, the target market of Neiman Marcus Group is customers in the top 2% of the income bracket. Moreover, it targets similarly wealthy individuals worldwide. According to the website of the Company, the typical consumer holds a graduate degree. Furthermore, they are well-traveled and sophisticated.

Bergdorf Goodman Trivia and Facts

  1. As of March 2008, Neiman Marcus and Bergdorf Goodman locations comprise 316,000 square feet of land.
  2. The first department store, Bergdorf Goodman, offered ready-to-wear clothing to substitute for customized or custom-made garments.
  3. During the fifth avenue construction of the Bergdorf Goodman building, a Goodman family house on the ninth story was built. In 1997, this building was turned into a day spa and salon.

Recipe for Chocolate Chip Cookies Of Neiman Marcus Urban Legend The Very Best Neiman Marcus Chocolate Chip Cookie Recipe - The Suburban  Soapbox

Surprisingly, the best thing that helped establish Neiman Marcus as a retail institution in the United States is chocolate chip cookies from Neiman Marcus. In the 1980s, a rumor spread about the cookie recipe. Although the customer service failure never occurred, it became so famous that it highly affected the brand's reputation.

If you've missed the Neiman Marcus Chocolate Chip Cookie Recipe article that came out in 1980, here it is now. According to reports, a client at the Neiman Marcus shop in Dallas requested the server for the chocolate chip cookie recipe while enjoying a chocolate chip cookie. The server assured her that he could provide her with the recipe for a "two-fifty" fee. As the lady got her VISA statement, she saw a $250.00 charge rather than the expected $2.50 fee. As a retaliation, she began recounting the story and freely disseminating the chocolate chip cookies recipe.

However, Neiman Marcus acclaimed the rumor as absolutely false, noting that it did not have a recipe when the myth began to circulate and did not take VISA in stores. In reaction to the spread of the misconception and the criticism it elicited, the corporation did develop a chocolate cookie recipe that is freely distributed.

The $250 Cookie Recipe from Neiman Marcus is considered an urban legend. It was an early kind of viral communication transmitted by xerox copies. The legend gained further popularity due to a famous viral email message that readers were urged to communicate to all their friends.