The fashion industry is an ever-growing industry. New trends and styles are introduced in the market every season, making it more dynamic with every passing moment.

There are different sites like forever 21 and H&M, which offer stylish dresses at reasonable prices. The quality of these dresses is not that great, but still, it is suitable for the people who want to try these dresses for once or twice to satisfy their fashion lover soul. 

However, numerous e-commerce sites sell the same quality products at low prices, making it even more alluring to the customers who are willing to buy products that satisfy their shopping insights with their money. 

In this comparison article, we will be reviewing the fashion brands Shein and Yesstyle. Let us know the amazing offers and features on these sites. 

What is Shein?

Shein is a Chinese online fast-fashion site that sells garments and accessories. Shein is among the most popular e-commerce sites. It is known for selling stylish clothing at cheap rates. There is very little information on the site's whereabouts, but one thing is for sure that it offers trendy products at low prices.   

This site is indeed a mystery. There is no data about the person who laid the site's foundation or the year it was established. Also, no contact details or contact us page is mentioned on the site. But to relieve you of your queries or confusion, they offer customer care services. You can chat with customer care, and they will answer all your questions. 

Initially, the website was not adequately developed and, to be exact, was not developed at all. Moreover, there were no popular or known brands on the site. These are why it was deemed unprofessional and untrustworthy by the majority of the customers. 

Everything on the site seemed to be shattered, so the producers decided to rebrand "Shein" to build a reputation in the fashion industry. This trick worked as customers started trusting the authenticity of the website. 

The producers of Shein represent it as a site that sells products from a large warehouse and depicts it as the foremost reason for their cheap rates. Further, the images of the uploaded products seemed as if the company copied them from the internet. 

The absence of consistency on the website caused suspicion among the customers. However, the insecurity of customers did not stop them from buying products from this site because of the cheap rates.  

Although the reviews of Shein are not that satisfying, most of the customers complain about the delay in delivery and the inferior quality of the products. But after all, what more can you expect at these meager prices? 

Reasons for Shein's popularity 

Shein presents itself as an international B2C fast fashion e-commerce site to its customers. The company majorly deals in women's apparel, but it also delivers men's clothing, children's clothing, accessories, shoes, bags, sandals, and more.  

One of the few things known about shein is that it was initially famous as "She inside". Apart from this, much of the company remains a secret. 

One of the primary reasons for the popularity of this brand is its digital marketing strategy. It means that Shein offers a "fashion blogger program". Under this program, they have influencers on different social media sites. In return for their services, these influencers receive free products from the company. 

Another significant contribution to its popularity is TikTok. These videos consist of people opening their Shein packages and rating the products or trying on the clothes one by one and placing them based on the quality of its material. Young girls who are customers of shein make different TikTok videos on their products. However, it is not clear whether they receive free products from the company for these videos or not. 

Shein also held a few pop-up shows in different countries to showcase their products. It impressed the customers worldwide. It further added to their credibility and displayed the quality of the products. 

These are the few significant reasons for their popularity in the world of fashionable clothes. These few efforts by the site have lent it a new identity. The character of the company has changed with these few activities. It attracted and fascinated a lot of customers and made it one of the best sellers online.

What is YesStyle? 

YesStyle is another Asian company selling clothing and apparel for women. Initially, it was part of another retail company, Yes Asia. YesAsia used to deal in Asian entertainment internationally. In the year 2006, it expanded its area from entertainment to the world of clothing and accessories. It used to source its products from different countries like Korea, Japan, China, Taiwan, and Hong Kong. 

Yesstyle deals with clothing for both men and women. It deals in apparel, accessories, beauty products, home essentials, shoes, skincare products, and much more. The site is top-rated for selling much better quality products as compared to other online retailers. 

Yesstyle majorly deals in Asian products. It is trendy among Asians or fans of Asian fashion and beauty. It is a go-to website for many people as it offers Asian beauty products at low prices. Asian beauty products are in trend these days. They are incredibly beneficial and effective. People all over the world are fans of them. 

YesStyle also opened up a storefront at Stonestown Galleria in San Francisco, but unfortunately, this strategy did not work. It seemed like many people disliked the collection of products at the store as it did not accurately reflect the listed products and the quality was poor. Another reason for the store's shutdown is that the size of the store was tiny, so there were not many products available for the customers to choose from. 

Shein vs Yesstyle 

Its clothing items are much similar to Forever 21 or Fashion Nova. It is no different from other fast-fashion retailers, but what sets it apart from the others is the opaqueness of the company and why it has stayed that way for years. It seems as if Shein has always wanted to target customers from a more international point of view. 

Shein has gradually gained popularity due to social media and reels on Instagram presence among youth over the years as it built a more respected status, which is quite a contrast from its inadequate beginnings. Through the years, they have built trust with their clients so that they can have influencers promote their products to make them appear much more convincing and honest. 

Shein is fit for young teenagers who want to look stylish but on a budget. Shein is working towards this vibe through the way that they advertise their products. With the number of people promoting Shein on their social media like Instagram, YouTube etc., the company seems to appear more up to par with other retailers in fast fashion. 

Shein is targeting a more western audience, which can be seen with the clothing trends and styles they carry. The Style of clothing sold on their website relates to many of the outfits that Instagram influencers wear, but at a very reasonable payment. 

On the other hand, YesStyle has not shown much improvement over the years. Its website has stayed mainly the same as it was. Also, there are not many changes in its web design. However, as its sister companies focuses on Asian entertainment products and distribution among viewers, it seems as if YesStyle also wants to focus on its Asian customer base and people who are attracted to Asian products. 

YesStyle does not seem to be targeting a massive population. It looks as if they are okay with their current customer base. Similarly, their target audience is delighted with the kinds of products they sell. Thus, this explains why there have not been any significant changes to the YesStyle website over the years. 

Overview of Shein and YesStyle 

Both Shein and Yesstyle seem to be improving in their spheres. Shein and Yesstyle provide cheap clothes that the customers love worldwide. Both of them have shown significant changes over the past few years. Both of them follow different marketing strategies, and their plans have proved to be fruitful. The difference in their targeted customer base makes them quite different. But still, these customers are delighted with the products sold by them. 

Both These websites have their pros and cons, and still, their pros are working much better than their cons. No matter what they are receiving profits from their products, that is what really matters in the end. 

Also, the shipping price at this site is very reasonable. Earlier, It was free for products that cost more than $35 or costs $4.99 for purchases that cost low. But now it is free for products that cost above $59, and the products that cost lower than that have shipping charges of $15. 

Apart from the feature of reasonable prices, the purchasing process at this site is also very manageable. YesStyle also sponsored Wong Fu Productions. It was a company that initiated its work through Youtube videos. It did become popular among a large number of Asian audiences. They used to advertise their products via Asian actors and actresses.